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Creating a website
and then placing its link on different websites is one of the ways. Pages can be
submitted to the search engines after applying search engine optimization
techniques. Websites offer various payment methods. Some take money for simply
placing an ad or link on their website, some take money only if a visitors
clicks on the link or website and some take money only if the visitors visits a
link and have bought something or availed some service. There are options
available for the type of ad being placed. There are pop-up ads, banner ads,
wallpaper ads, polite ads, video ads, etc. Businesses with really low budget can
send mails to targeted customers.
BEST WEB TRAFFIC # TIP 1
Radio stations offer a good price to advertise during the non-peak time. Get in
touch with the local station and try to ask for a discount. The same applies to
television; even they have a minimal amount for advertising slots during the
non-prime hours, especially after midnight. Contact different television station
to compare pricing.
The age-old tradition of advertising in yellow pages directories is always a
success. All businesses from small to big register themselves in the yellow
pages and have sworn to be benefited from it. People can look up for contact
numbers, addresses and services offered directly from the pages.Newspaper is
the next best thing. First analyze the audience to be targeted by age group,
sex, and location. Choose the local newspaper and section where the ad should be
placed depending on the audiences to be targeted. The classifieds department of
the local newspapers have special offers, find out in detail about the pricing
structure for the size of the advertisements, number of words, font size, etc.
BEST WEB TRAFFIC # TIP 2
Design the business cards with accuracy. Try to include all the vital
information about the business like the name of the company, where it is located,
services provided, working hours, and contact information like landline number,
cell number and person to be contacted. Personalized business cards are good way
of reaching the genuine customers.
Other way to advertise is to give presentations on your products. Brochures can
be inserted in the business presentation package. Other than things like history
of the company and annual turn-up, once again business cards can be included in
the package. Distribute newsletters with information about the latest offers and
discounts. Informational letters of a page length and e-mails can be sent too on
a regular basis. All this can become lot easier by getting in touch with
companies who can provide the mailing list of a particular locality and it comes
for a very small price. Again the yellow pages can be referred to get
information about such companies. After getting the information get in touch
with company to get a copy of the latest mailing list. Different companies
charge different prices.
BEST WEB TRAFFIC # TIP 3
The word of mouth is also a good method of advertising. Try growing the links in
your network and join organizations which deals with advertising like trade
associations and chamber of commerce. Active participation in events of these
organizations eventually helps reaching more number of people.Self-promotion
is similar to spreading the word by any other means but with an artistic
approach. If the artistic part were taken out of the equation advertising would
look more like barging rather than self-promotion. There are many steps involved
in this process. The first step is to collect and create useful content relating
to the topic, which is a not an easy job.
In todays fast paced world owning a website for your business is a must which
is not a big deal anymore with so many people available who excel in web
designing and also offer a competitive rate. There are many types of
technologies involved in the creation of a website, a one page flash website
wouldnt take you places. Intense graphics should be incorporated to catch the
eye of the customer. After the creation of website, the website content should
be emphasized upon. Writers who expertise in search engine optimization should
be raked in so that the page ranks amongst the top pages on Google, Yahoo and
Msn.
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