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Internet advertising is classified into two kinds of advertisement, legal online
advertising and illegal online advertising. Legal online advertising includes
online advertising directories, search engine advertising, e-mail advertising,
and desktop advertising.
Illegal advertising
is more commonly know as spamming. This is usually done by altering some system
settings with the help of external applications after which pop-ups are sent to
a particular network or computer. The external applications are known as adware
or spyware. Some of these are really harmful, the most famous being Trojans,
which are very hard to uninstall and remove from the system.
Web site submission useless
There are many ways by which advertising slots can be purchased on Internet like
CPM, CPV, CPC, CPA, CPL and CPO. CPM or cost per mil means that the advertiser
is meant to pay for a particular number of people to whom the advertisement will
be exposed. CPV or cost per visitor means that the advertiser is meant to pay
for the people to whom the advertisement was delivered.
CPC or cost per click means paying for the number of clicks made on the
advertisement by the visitors. Although the advertisement is put up on the
website, the amount is paid only after the visitor clicks on the URL of the
advertisement. CPA or cost per action means that the advertisement publisher
bares all the charges of advertisement, but he gets paid only if the visitor
clicks on the advertisement and purchases a product or signs-up for a service.
CPL or cost per lead is similar to CPA, only that the visitor doesnt have to
necessarily buy anything; he or she can simply apply to get regular newsletters
and special offers. CPO or cost per order is where the advertiser pays each time
an order is placed.
Web site submission is a waste of time
There are many types of technologies involved in the creation of a website, a
one page flash website wouldnt take you places. Intense graphics should be
incorporated to catch the eye of the customer. After the creation of website,
the website content should be emphasized upon.
Writers who expertise in search engine optimization should be raked in so
that the page ranks amongst the top pages on Google, Yahoo and Msn. Search
engines have become popular universally and your website doing good on them
plays a more vital role than getting other kind of references. Hence, efforts
should be made on making remarkable progress to bring your website in the hit
list.
Web site submission is old
Voice mails can be put to good use, other than recording messages. They can help
to deliver the marketing message. Greet with a brief message, following with
website and email address, so that who ever calls will be already having the
telephone number and they will be able to learn more about the business by
visiting the website.
When the company is providing special promotional offers and discounts,
include information about those in the voice mail. Discontinuation of any
services of products can also be informed about. Repetitive voicemails sound
boring, so keep changing the voice mail frequently and add some creativity to it.
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